The Power of Social Media

3 ways to tap into
The Power of Social Media
Over 75% of consumers use social media in some form, so if you're not using it you may be missing out on a big opportunity. Getting involved doesn't have to be complicated. Here are three things you can do to get in the game.


Start a blog.
Blogs are easy to create and easy to maintain - with tools like wordpress or blogspot, you don't even need to consult a webmaster. The key is to create high-quality content that is relevant to your target audience. Keep it consistent and keep it real. Other than that, just have fun with it! Some suggestions for blog posts include:

Industry-specific tips and insights
Special offers or give-aways
Analysis of recent news items
Product tutorials
Humorous anecdotes
Interviews with employees, customers or partners


Start a Facebook page.
Facebook is one of the most popular sites in the world (along with Google). To get started, simply create a Facebook page where you can post updates, link to your blog articles, and receive feedback from your customers. As you post relevant content and interact with customers on your Facebook page, your fan base and your revenue will grow.


Post videos on YouTube.
If a picture is worth a 1,000 words, a video must be worth 1,000 pictures (and 1,000,000 words)! Plus videos get priority in search engine results and allow you to show a little personality. Start with a company overview or a product demonstration and build your video library from there.
If you implement these social media elements in your marketing, you'll be pleasantly surprised by the raving fans waiting for you.
To your success!


Register for a demo to see Infusionsoft in action or contact your Small Business Growth Expert Aaron Stead at (480) 289-6813 or aaron.s@infusionsoft.com.

Download "How to Use Facebook for Business - An Introductory Guide" for 2011!
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Social media is one of the fastest growing business tools. If you do not learn to use it effectively you will miss out on a huge income.